Lots of interesting data in this article - All the Stats for Year 1 of NIL. A few tidbits:
- Average value of all NIL transactions: $1,815
- Median value of all NIL transactions: $53
- Average value of Power 5 NIL deals: $2,144
- Average value of Non-Power 5 NIL deals: $558
- Average value of women’s gymnastics transactions: $7,054
- Average value of football transactions: $3,396
- And while social media transactions accounted for the bulk of NIL deals at 61% of all deals, autographs, entrepreneurship, public appearances and camps and lessons topped social media in terms of financial value
- Compensation by position
- 74% received an NIL deal from a brand
- 15% received an NIL deal from a donor
- 4% received an NIL deal from a fan
- However, 35% of all Division I compensation came from donors, with an average monthly NIL compensation of $1,012.
- For athletes with 50k or more followers on Instagram, the average price of an Instagram feed or Story post was $5,000-10,000. For athletes with <10k, it was $2,000-3,000 per post.
- Men’s basketball athletes with >50k were getting $5,000-7,000 per post. Men’s basketball athletes with <20k followers made $3,000-5,000 per post.
- For athletes with 100k followers or more on TikTok, the average of $5,000-7,000.
